YouTube Statistics For Marketers [2022]


We all know ‘Youtube’ is the most popular video-sharing platform out there; the simplicity of youtube is one reason it has become so popular over the years. As we all know, Youtube is a platform where the user uploads and watches various videos from different content.

Whether it’s a Cooking or a battlefield video, you can watch different videos of various content. The enormous audience available helps content creators create related content videos that they are looking for.

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Youtube Statistics For Marketers

youtube statistics for marketers

Today there are more than 31 Million channels out there, so it’s easy to find a related video that you are interested in.

The first-ever Youtube video was uploaded on April 23rd, 2005, showing one of the zoo videos. The video’s title was ” Me at the zoo” it was filmed by  Yakov Lapitsky in front of an elephant exhibit at the San Diego Zoo.

For some years, Youtube has come a long, long way. It went from 0 to a billion viewers in a decade; that was an incredible journey. But Youtube is not just for Fun or games; it is more above them. Youtube can incredibly help you to grow your business in 2020.

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1. Total Number of Monthly Active Users

Youtube has more than 2 Billion monthly active users (Statista, 2019). Statista gives you information about popular social media networks and their users ( April 2019) worldwide, like- as Youtube, Instagram, and many more.

The only Social media app with more monthly active users is “Facebook,” The second is Youtube. So this can be an excellent benefit for your business to grow because of the massive number of monthly active users.

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2. Total Number of Daily Active Youtube Users

As you know,  Youtube is a popular Social media app with a vast audience base per (Statista 2019). The number of daily active users is more than 30 million, which is quite good for you to grow your business on this platform because of its audience.

3. Demographics

When it comes to Youtube usage based on generation, at least 92 percent of U.S internet user is 18 to 45. This qualifies them as daily active users, Youtube is the most used social media app in the U.S and U.k market, and it shows the statistics of visual content based on age and preference.

Even some study indicates that more than 51% of older adults over the age of 75 use the Internet and watch Youtube. Understanding the usage of Youtube based on your target audience, then it can help you to grow your business and to build a good audience base.

Using Youtube Ads can help you target the right audience. As we all know, Youtube has Billions of Active users. So it will be an excellent chance for you to use this platform for growing your business.

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4. Youtube Marketing Statistics

As you know, Youtube is the second most popular video-sharing app with a high reach to users. This will help you grow your business because it’s pretty popular among online marketers.

As it is the most popular video marketing platform after Facebook, Ads on Youtube receive more attention(62%) from viewers than television ads (45%).

5. People Discover New Products on Youtube

Video marketing is a powerful tool (90 percent of people say). They discover new brands or products on Youtube sources (Thinkwithgoogle, 2019). Because it doesn’t necessarily convince people to buy products, people depend on the video content they see, which is valuable for marketers.

Youtube can help you to popularize your product. If you are trying to get into a new market or want to increase your product’s exposure, you can create a video about your product showing its benefits. While video content is becoming competitive, the key to getting above others is creativity. The more creative your content, the higher your chance of reach to potential customers will be there.

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6. Youtube Users Prefer Mobile over Desktop

There are more than 5 billion mobile phone users globally, and over half of these are smartphone users. Youtube stats are so big ( 70 percent of Youtube watch time comes from mobile devices(Youtube 2019). You can’t simply ignore the massive audience of mobile users that will help your brand’s visibility to more users.

It’s noticeable that mobile views have increased much faster than desktop, and because of this, it’s crucial to stay up to date; mobile video trends much quicker, so if you make a creative content video showcasing your brand or business, then there will be an excellent chance for you to reach more users because Nowday’s Youtube content is optimized for mobile more then desktop user’s.

The critical thing to understand is how you can improve the mobile experience for your users. You can try third-party analytics apps like – Youtube studio and Comscore (Comscore provides enhanced mobile video reporting stats).

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7. Importance of Youtube for Business

As now you know, the benefit of Youtube in today’s world is that the video content is increasing incredibly. It will be an excellent chance for your brand to rise into a new market with a massive audience around the globe.

Statistics show that around 62 percent of businesses use Youtube to post video content (Youtube 2019). Hence it’s the second most popular channel for companies to share their video content, while Facebook is securing first place.

Youtube may have gained much popularity as a video viewing platform, but it is also a valuable tool for business.

Recently, more businesses have started using Youtube to connect with their existing customers and reach out to more potential audiences. It has massive reach businesses turning to Youtube to expand their marketing efforts.

Sharing thoughts and reviews have been made accessible through Youtube, and it helps both businesses and customers. You can share news and increase brand visibility to a new potential audience as a business.

Youtube also gives brands to customize their channel looks. You should take advantage of it and make it look good, reflecting your brand or business identity to stand out from the competition. It is easy to create a Youtube channel and set it up for your business, but the hard part is to keep working on it, posting regularly, growing your subscriber base, and keeping your audience engaged.

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  • YouTube has 2 billion users worldwide.
  • Seventy-nine percent of Internet users have their own YouTube accounts.
  • Almost eight out of ten marketers consider YouTube the most effective video marketing platform.
  • Ninety-four percent of American users between 18-and 44 years old accessed YouTube at least once a month.
  • Sixty-two percent of businesses use YouTube as a channel to post video content.
  • More than 70 percent of YouTube watch time comes from mobile devices.
  • Ninety percent of US digital video viewers use YouTube, the most popular channel for digital video consumption.