At some point in time, most business owners and bloggers consider the idea of including Search Engine Optimization in their marketing strategy. But do you understand why search engine optimization use as a marketing strategy for a business?
In this article, we will look at some of the main advantages of search engine optimization for companies looking to boost their visibility and provide value to their customers.
Why Use Search Engine Optimization To Drive Website Traffic?
1. Boosts organic traffic
One huge advantage of SEO is its organic visibility, which leads to increased website traffic. Through specific search queries, a successful SEO strategy can help deliver your web pages to a relevant audience.
Organic exposure drives high-quality traffic to your website without trying to entice or convince the visitors because the customer is already searching for what you are willing to provide.
2. Improves brand visibility
The higher you appear on a search result, the more attention you will get, resulting in increased awareness about your brand or product. SEO aids in the creation of a consistent online buzz around your brand, which in turn results in a higher brand recall.
You can use SEO to create a distinct brand voice that will help you interact with your target audience.
3. Provides valuable insights
SEO provides valuable information about your customers, such as when they are most active during the year, month, or day, the regions from which the most traffic originates, the language they use when searching for information online, and so on.
While the Google Keyword Planner can help you find the most important keywords for your company or niche, Google Analytics can tell you a lot about user browsing behavior, preferences, and more. This will help you prepare your SEO strategy and allow you to course-correct if new patterns in user behavior emerge.
4. Higher return on investment
Another reason why use search engine optimization is a high ROI. Return on investment (ROI) is a top factor, if not the most relevant, when assessing digital marketing efforts. Though SEO results take time to appear, a high-quality strategy will ultimately pay off handsomely.
Search engine leads have a close rate of 14.6 %, which is almost 12 percent higher than conventional marketing; but, whether the website is on page two, three, four, or not at all, leads would be scarce.
The first Google result, on the other hand, receives 33% of all search traffic. Increased web traffic and sales are directly proportional to improved search engine exposure, making ROI one of the most crucial SEO benefits for many businesses.
5. Enhances the User Experience
It is essential to know what prospective customers are searching. User expectations can change with time, so this is not a one-time exercise. If they can’t find what they’re looking for on your site or are having difficulty finding it, they may abandon it and never return.
Google actively tracks user behavior, such as the amount of time spent on a website, the bounce rate, and other factors, to find out the kind of experience users get while visiting a website. Even if you rank among the top search results for some time, but your website cannot provide a satisfying user experience to visitors, your search rankings will take a hit over time.
6. No paid ads campaigns
One of the most significant advantages of SEO is the low overall cost. Although most digital marketing experts strongly advocate focusing on only one type of marketing effort, we believe that a well-balanced mix that consists of both paid and non-paid marketing strategies is necessary for business success.
Although paid marketing accounts for roughly 15% of a website’s traffic, it might not always be the best course of action for small businesses just getting started and having budget limitations. SEO, on the other hand, needs only a human capital commitment and can yield long-term results.
7. Establishes credibility
Being listed among Google’s top search results indicates that the search engine views you as a critical, helpful, and genuine source of information/content. You are preferred over the other websites.
SEO improves your site’s authority by obtaining backlinks from other reputed sites in your industry. Getting users to visit your site is one thing, and making their return to you is another.
SEO helps in achieving both these objectives while also enhancing the brand’s reputation and dependability. However, as with most positive stuff, this will not happen overnight and will require continued effort on your part.
8. A long-term strategy
One of the essential advantages of SEO is that it can produce results in as little as six to twelve months after implementation and last for years. And that is one of the main reasons you can either hire an in-house SEO team or consider outsourcing the job.
It doesn’t matter if you have the most incredible product or service to sell if no one knows about you or can’t find you online. Now that you know why use search engine optimization for your business, you can start working on your site’s SEO by following a few simple site hygiene steps. However, getting professional advice might be a good idea for a brand ready to invest in human capital and grow quickly.