How to Set Up Search Engine Optimization?


In this tutorial, you will learn how to set up search engine optimization. After reading this article, you will understand how to perform some basic on-page SEO audit and devise your link-building strategy.

As you already know, Search Engine Optimization or SEO is the process of optimizing a website and its content to be easily discovered by people searching for words relevant to that website.

As an effective strategy for digital marketing, there are plenty of reasons for any business to invest in SEO – to reach out to more customers, boost awareness of your brand, and earn more revenue.

For you to understand how to set up search engine optimization, have a look at some of the stuff below that will get your website’s SEO off to a good start.

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How to set up Search Engine Optimization for your website?

Without further ado, let’s deep dive into the basic SEO setup for any website. In case you have any doubts, then please leave them in the comments section below, and I will do my best to assist you 🙂

1. Keyword Research

The first step in search engine optimization is to figure out precisely what you’re optimizing for. This means that you will have to define search phrases (also known as “keywords”) with which you want your website to rank in search engines such as Google.

There are several paid and free tools that you can use to find the relevant keywords for your website. One such free tool is Google Keyword Planner. However, you will first need to set up a Google Ads campaign account to start with it.

So if you want an excellent tool to start with which is unrestricted, Google Keyword planner can be the one for you, as most other quantitative keyword tools demand a monthly fee.

Also ReadHow Much Does Search Engine Optimization Cost?

2. On-Page SEO

On-site SEO is the process of making a website search engine friendly so that it can climb the search engine rankings and increase its online visibility. On-site SEO’s ultimate aim is to make it as simple as possible for both search engines and users to understand what a webpage is all about and recognize it as a significant result for a particular search query.

You can do on-page SEO by working on the below components.

A. Title Tags: The title tag of your website is the single most crucial place to position your keyword. The primary headline on your website is not the title tag. The title tag appears at the top of your browser and contains a Meta tag in your page’s source code.

The length of a title tag that Google displays varies, but 55-60 characters are generally a reasonable rule of thumb. If possible, incorporate your main keyword, and if you can do so regularly and convincingly, include some related modifiers.

Remember that a searcher’s first impression of your website will almost always be based on the title tag.

B. Meta description: The meta description on your website’s pages provides search engines with a little more information on what the page is all about. Since the meta description does appear in search results, you should write it with a human audience in mind and include the page’s main keywords.

Both the title and meta description must include the company or brand name and keywords. This makes the search results stand out to the searcher as they are looking for those terms.

C. Internal links: External sites connecting to your website aren’t the only link-building activity you should indulge in. Internal linking to other pages on your website will also help search engines learn more about your website.

D. Heading Tags: Both readers and search engines benefit from using header tags to break up the content into digestible bits.

E. Alt Tags & Image Name: If you use photos on your website, make sure the image name and alt tag contain relevant keywords. This aids search engines in their image search by locating good images based on the keywords entered.

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3. Consistently update and add new content

Create new content that is unique to your target audience regularly. You do not have to put up a new blog or any other form of content daily. Publish unique content at least once a month, if not more often.

However, it would be best if you were consistent with that. Besides, the text isn’t the only type of content you can create and update on your website. You can have images, product photographs, how-to guides, and other materials to assist your customers.

Whatever content you have on your website, it is essential to add value. You’ve wasted your time and theirs if the content doesn’t meet a need or engage your customers and prospects.

Also ReadHow to Use Keywords for Search Engine Optimization

4. Off-site Optimization

When setting up search engine optimization for your website, you will need to do off-site optimization consistently. Off-site optimization is generally done through link building. Its purpose is to get other websites to link to yours. Links are like votes indicating that your website deserves a high ranking.

Most websites struggle to generate enough organic links to improve their search engine rankings. This is why link building has become so important. You can begin building quality links by engaging in some of the activities mentioned below.

Submit guest blog posts to well-known websites in your domain. In most cases, an author box at the top or bottom of your post’s content would provide a link back to your website.

Seeking out similar companies (not your competitors) to see if they’d be interested in partnering with you. Check if the companies you deal with have link pages for partners, distributors, and suppliers on their websites.

Submit your website to relevant industry directories. Anyone in the wedding industry, for example, might get listings on The Knot, The Wedding Channel, and other similar sites with a link back to their website. Avoid low-quality directories that have little to do with your business.

Create material that is worthy of being linked to. Infographics are a good example. Produce a beautiful picture representing valuable information and then allow others to use it on their website in exchange for a credit connection back to yours.

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5. Measure performance using Analytics

Once you know how to set up search engine optimization, you also need to monitor and measure the results. You can’t optimize anything you don’t watch. To know which pages to optimize and are doing well, you need a basic understanding of Google Analytics (or equivalent).

Once in Google Analytics, you can go to Acquisition > All Traffic > Channels. Tap on “Organic Search” and then change the Primary Dimension to “Landing Page.” After that, you can evaluate your SEO results.

Need help in setting up your website SEO? Hire me as your SEO Consultant today.