How to Optimize Your Website for Search Engine Optimization [2021]


how to optimize your website for search engine optimization

If you want your website optimized for search engines, you need to know how Search Engine Optimization works.

This is often referred to as SEO, and it consists of various activities to increases traffic from search engines.

Traffic from search engines is more qualitative and tends to convert better than other traffic sources such as social media, referrals, and paid ads.

Unlike the paid advertisements, SEO takes time but is rewarding in the longer terms.

So, the basic question is how to optimize your website for search engine optimization?

The answer is quite long, and in this blog, we will see how you can optimize your website not just for search engines but also for your website visitors.

Without further ado, let’s get started.

How to Optimize Your Website for Search Engine Optimization

According to Google, here are some basic ideas that you can follow to ensure that Google better understands your website.

  • Descriptive page titles and meta descriptions
  • Cover only one topic per page to build topical relevancy
  • Always keep your website up to date
  • Text is the only type of content that Googlebot better understands than images, videos, animations, etc. Therefore, you should use text to display important information on your website.

With that being said, let’s explore how you can optimize your website for both users and search engines.

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1. Have relevant and high-value content on the website

There is no substitute for good quality content, and that’s why it is the number one factor for search engine rankings.

Quality content tailored to your relevant target audience boosts web traffic, boosting your site’s authority and relevance.

Also, according to research, any content for a blog post on your website should be at least 1,600 words or longer. Google your primary keyword and look at the top 10 results in the SERPs before deciding on the best length for your content.

The length of the content sends a signal to Google that you’re providing more data. You’re more likely to rank higher if many people spend a long time on your page reading that content.

2. Carry out extensive keyword research

The importance of keyword research in website optimization cannot be overstated. You can easily communicate with potential customers and answer their needs by integrating keywords into your website content.

Keyword analysis offers detailed search data that can assist you in answering questions such as:

  • What is your potential customer searching?
  • How many people are searching?

There are various keyword research tools available these days, like Google keyword planner, Uber suggest, Ahrefs Keywords Explorer, etc. You can do some research and pick up the one which suits you the most.

3. Regular updating of the website content

Search engines feel pretty strongly about content. Bear in mind that regularly updated content is one of the most significant measures of a site’s relevance, so make sure to keep it up to date.

Audit your content regularly and make any necessary changes. Also, keep on adding new blogs about relevant topics in the website’s blog section.

Content pruning is another technique that you can use to give a boost to your website’s organic traffic.

In this method, you delete the old posts that aren’t bringing any web traffic. You can either replace them with similar blog posts or create new ones.

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4. On-page optimization

All the measures taken directly inside the website to boost its place in the search rankings are on-page optimization (or on-page SEO).

For instance, all the steps to optimize the content or increase the headlines, sub-headlines, meta description, and title tags are all part of the on-page optimization process.

When using your primary keyword in the headline, make sure it is as close to the starting as possible.

It should also appear in at least one sub-headline and the slug. Aim for a keyword density of .5% to 2.5 % in the body copy. To avoid coming across as a keyword stuffer, stay away from the higher side.

All the text in your website, sub-headlines, and image alt text should contain your primary and relevant keywords. Have a lot of context for each one, so Google knows exactly what you’re talking about.

5. Off-page optimization

All steps you take outside of the actual website to boost its place in search results are off-page optimization.

These are steps that assist in the development of as many high-quality backlinks as possible.

Guest blogging, social media interaction, influencer marketing, and brand mentions are examples of off-page optimization.

Off-page SEO is a lengthy and time-consuming procedure that entails obtaining backlinks to your website from high-authority websites, as well as using social media and social bookmarking.

You don’t want links from low-authority websites as they will not assist you in ranking your website higher.

When looking for backlinks, you should instead focus on well-known websites.

6. Content should be link-worthy

Focus on incorporating essential links into the text. Instead of “click here” links, try writing out the destination’s name.

“Click here” has no search engine value outside the attached URL, while something like “Lego Boost Creative Toolbox” (just an example) is keyword-rich and will boost the ranking of your page and the page it is linked to.

Use descriptive links when connecting keywords for optimization.

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7. Page load time

The average time it takes for a page to load on your computer is called page load time.

It’s measured from when you type in a Web address and click ‘enter’ to the time when the page is fully loaded in the browser.

User experience is influenced by page speed, which can make or break your site.

If the page load speed is fast, it improves the user experience, and hence we can notice an increase in page views and conversions.

It also results in a lower bounce rate. On the other hand, pages that take longer to load have a high bounce rate and less average time on screen.

Conversions have also been shown to be affected adversely by longer page load times.

8. High-Quality Backlinks

Backlinks are links on other people’s websites that point back to yours. They are the most critical off-page ranking element, and they can have a significant effect on your search engine results.

When a website connects to you, it’s a vote of confidence in your page’s relevance and the quality of the content.

When many websites are connected to the same webpage or website, search engines may deduce that the content is worth linking to and worth ranking it for a search.

A quality backlink comes from a website with a high domain authority well-trusted by search engines and users.

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9. Optimizing website for mobile

Mobile optimization is the method of adapting the website’s content so that users visiting it from their mobile devices have an experience tailor-made for them.

Content that is mobile-friendly understands the customer.

It can easily be resized to suit smaller displays. Observe people in every public place these days, and you’ll notice that many of them are using a mobile, such as an iPhone or Android, to browse the internet.

According to a survey, nearly two-thirds of Americans now own smartphones, which they frequently use to access the internet for a range of online activities.

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Now that you know how you can optimize a site for search engines, it is time for you to put the above thoughts to practice.

By including the methods mentioned above in your strategy, you can make sure that your website is optimized for search engines and is ready to receive free traffic from organic searches.