It is a well-known fact that SEO is one of the best ways to increase the targeted audience on your website. From basic on-page SEO fixes to working day and night to build quality backlinks – SEO is getting difficult day by day. And there are times when we don’t see the expected results.
But as SEO professionals, we should apply critical thinking and audit our current strategies. Take a moment and explore these SEO quotes by experts and influencers to gain a different perspective. I have hand-picked SEO quotes from famous personalities such as Brian Dean, Matt Cutts, Neil Patel, etc. Read till the very end to fine-tune your SEO understanding and upgrade your current strategy.
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60 Best SEO Quotes from Experts and Influencers
1. “SEO Isn’t About Gaming the System Anymore; It’s About Learning How to Play by the Rules.” — Jordan Teicher
2. “Links from high-authority sites send a trust signal to Google. It’s like having somebody vouch for you. The more people that vouch for you, the more trustworthy you are.” — Neil Patel
3. “If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.” — Stoney deGeyter
4. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” — Jill Whalen
5. “If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.” — The Content Factory
6. “This Is the Era of Less Is More with SEO.” — Adam Audette
7. “SEO is no longer just a job title, it has become part of everyone’s job description” — Rand Fishkin
8. “It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.” — Bruce Clay
9. “As an expert, the goal is to provide the best information for Google to identify that you have the best information and show it to users.” — Tim Soulo
10. “If you’re going to build a website, make sure to have a website that Google would be embarrassed not to rank for its main keywords.” — Barry Schwartz
11. “Optimise for what would happen if you ranked, do not optimise to rank.” — Will Critchlow
12. “You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter
13. “The best place to hide a dead body is page two of Google.” — Unknown
14. “Think about what a user is going to type.” — Matt Cutts
15. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” — Aaron Wall
16. “To educate is not just the best way to sell. It’s also the best way to build links.” — Jason Acidre
17. “Content is anything that adds value to the reader’s life.” — Avinash Kaushik
18. “Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” — James Reynolds
19. “Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.” — Duane Forrester
20. “The objective is not to “make your links appear natural”; the objective is that your links are natural.” — Matt Cutts
21. “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark
22. “Integrating your search and social efforts bring better brand visibility and higher conversion rates.” — Jim Yu
23. “SEO is an ever-changing world, what’s best now may not become the best tomorrow.” — Unknown
24. “Good SEO Is Paying Attention to All the Details That Most Bloggers Ignore.” — Ryan Biddulph
25. “On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” — Rand Fishkin
26. “What gets measured gets improved.” — Peter Drucker
27. “The objective is not to make your links appear natural, the objective is that your links are natural.” — Matt Cutts
28. “No website can stand without a strong backbone. And that backbone is technical SEO.” — Neil Patel
29. “You can say #SEO is even more important for local businesses as it makes you easier to find in your area.” — Larry Kim
30. “The slower your sites load, the more visitors and revenue you’ll lose out on.” — Anna Crowe
31. “Consistency is key. Whenever you start, give your audience something to look forward to.” — Julia McCoy
32. “SEO audits are one of the most important things you can do as you strive to increase traffic to your website.” — Chase Reiner
33. “Instead of interrupting, work on attracting.” — Dharmesh Shah
34. “When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” — Robert Rose
35. “Social may be sexy, but search still pays the bills.” — Tom Pick
36. “SEO is like a resume, you polish it so you have your best foot forward.” — Matt Cutts
37. “SEO is only not seen as rocket science by those who already know it.” — Danny Sullivan
38. “The links that people are most likely to follow are the ones that end up carrying the most weight.” — Bill Slawski
39. “You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter
40. “The only way to differentiate is to put out even higher quality content than the rest.” — Noah Kagan
41. “SEO will only get harder!” — Matt Cutts
42. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” — Duane Forrester
43. “You can chase whatever keywords and phrases you like, but at the end of the day it’s all about those conversions.” — Matt Webb
44. “Marketing has never been about keywords, it’s about people.” — Simon Penson
45. “Optimize for what would happen IF you ranked, do not optimize to rank.” — Will Critchlow
46. “Organizations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO.” — Rand Fishkin
47. “Content Marketing has become the catalyst that fuels search and social media activity.” — Jim Yu
48. “Marketing has never been about keywords, it’s about people.” — Simon Penson
49. “Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe
50.“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” — Adam Audette
51. “It’s a good idea to understand how to work [Bing and Google] for maximum SEO and ranking benefit.” — Debra Mastaler
52. “On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.” — Brian Clark
53. “SEO is not SPAM.” — Matt Cutts
54. “Content is the reason search began in the first place.” — Lee Odden
55. “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” — Sergey Brin
56. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis
57. “Empower your readers with social sharing buttons.” — Mike Stelzner
58. “The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.” — Larry Page
59. “SEO is not a checklist” — Pierre Far
60. SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” — Duane Forrester
Closing Thoughts
With this, we sum up our list of 60 best SEO quotes by industry experts and influencers. Do let us know which quote about SEO did you like the most in the comments section. Feel free to share these quotes on your social media profiles to share these deep insights on SEO.
Also Read: 15 Best Free Keyword Research Tools For SEO.
